As part of its cultural season and in line with its mission to enhance awareness of Egyptian heritage and highlight its artistic and cultural elements, the National Museum of Egyptian Civilization (NMEC) organized a series of specialized workshops under the title “Cultural Entrepreneurship”, held from July 17 to August 7, under the supervision of training expert and heritage fashion designer Sheem El-Gabey.
This series of workshops aimed to shed light on Egyptian cultural elements and traditional crafts, and to reframe them in a contemporary style that preserves their authentic essence—helping transform them into entrepreneurial projects that reflect Egyptian identity.
The series began with the workshop “The Art of Designing and Shaping Heritage Fashion”, which explored the foundations of drawing inspiration from traditional clothing for contemporary designs. It was followed by the second workshop, “The First Steps Toward a Project that Preserves Our Cultural Heritage”. The third workshop, “Smart Marketing for Products that Revive Our Ancestors’ Heritage”, discussed the differences between traditional and modern marketing, while also presenting steps for building an effective marketing plan and innovative ideas for promoting heritage crafts and products.